How entrepreneurs can join Europe’s growing training industry

The business coaching market is estimated to be worth more than $15 billion in 2019,
an increase of 5,6% over the previous year, according to recent IBISWorld estimates.
However, that seems to be just the tip of the iceberg. The global e-learning market,
which primarily involves online and digital training platforms, is expected to reach a
combined value of over $325 billion by 2025.

This endlessly expanding sector offers extremely profitable opportunities for those with
the know-how to make the right moves. Interestingly, the sector is led by some
Western European countries.

According to the ICF Global Coaching Study 2016 , Western Europe is responsible for
the participation of lions in the coaching market. In total, about 35% of professional
coaches operate in Western Europe, compared with just over 33% in North America.
Eastern Europe, on the other hand, ranks third, accounting for about 8,4% of the global
coaching market.

Much of the reason behind this market share is due to the large proportion of coaches
from sponsored clients in Western Europe. As it stands, a large number of individuals
receive training as part of their job, education or training. In total, Western European
trainers reported that about 60% of their clients were paid by third parties, while that
number drops to only 50% in North America.

By 2020, the coaching industry is larger than ever and a growing number of companies
are turning to coaches specializing in various disciplines to help improve operations
and move in the right direction – especially now during a period of global crisis. Not only
junior employees and middle management benefit from coaching, a large number of
companies have begun to invest in executive coaching, helping to develop a leadership
team with more focus and determination, better prepared to achieve their goals.

However, the B2C sector has become the key market for many trainers and
consultants. These coaches generally specialize in a specific discipline, including
health, wealth, business, spirituality, personal development and leadership, allowing
companies and clients to better hire a coach for virtually every aspect of modern life. In
fact, many entrepreneurs are hiring several trainers at the same time to increase the
probability of personal success to the highest possible level.

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